The Kodak Instamatic 104 Camera Outfit was a mid-1960s consumer kit featuring a simple, point-and-shoot camera, a wrist strap, and a case. Released by Eastman Kodak in 1965 for $15.95, it was sold as an all-in-one box designed to give users everything they needed to start shooting photos immediately. It used easy-to-load 126 Kodapak film cartridges and introduced the convenient Magicube flash instead of older flashbulbs.
The Complete Outfit Contents:
- Kodak Instamatic 104 Camera: The central silver and black plastic/metal body viewfinder camera.
- Kodak 126 Film Cartridge: Typically a roll of Kodacolor-X (for prints) or Kodachrome-X (for slides).
- Magicube Flash: A 4-sided disposable blue-bulb unit providing four individual flash exposures.
- AAA Batteries: Two batteries required exclusively to power the flash mechanism.
- Wrist Strap: Attached directly to the side of the body for easy carrying.
- Instruction Manual: A small, graphically vibrant booklet outlining basic operation.
Camera Features:
- Lens: Fixed-focus, single-element plastic 43mm f/11 meniscus lens.
- Focus Range: Fixed focus, covering from 4 feet (1.2 meters) to infinity.
- Film: 126 Kodapak film cartridges which automatically slide into place without threading.
- Shutter Speeds: 1/40 second (for flash) and 1/90 second (daylight).
- Flash: Utilizes 4-shot Magicubes that do not require batteries for firing.
- Design: Sleek black and silver colorway with a pop-out viewfinder.
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