The Argus Instant Load 374 Camera is a 126-cartridge film camera introduced in 1968. Produced under contract for Argus by the German manufacturer Balda-Werke, it belonged to a series of simplified plastic cameras aimed at the entry-level consumer market. It features an automatic electric-eye exposure system, a distinctive walnut-finish look around the lens, and a tan-and-brown textured plastic body.
Key Features:
- Film Type: 126 cartridge film.
- Exposure Control: Features fully automatic exposure controlled by a CdS (Cadmium Sulfide) Electric-Eye cell, with speeds ranging from 1/300 to 18 seconds.
- Focus: Simple fixed-focus lens.
- Electronic Shutter: Shutter speeds from 1/300s to 18 seconds, adapting automatically to light conditions.
- Power Source: Two PX825 mercury batteries housed inside the film compartment to run the electric eye and flash cube rotation.
- Flash System: Features built-in top flash cube mount that automatically advances with the frame wheel.
- Film Advance: Operated via a manual right-hand thumbwheel that simultaneously advances the film frame and cocks the shutter.
- Body: Tan and brown plastic body with a faux-walnut accent panel framing the lens.
- Production Run: Made in 1968 and 1969 before Sylvania suspended Argus camera manufacturing.
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